hothouse
Our well connected ethos extends beyond just building a network of journalists, industry influencers and thinkers for clients, to the foundation of our leadership panel ‘Hothouse’ which consists of experts from business, politics and technology that meet regularly in order to identify issues impacting our clients.
thought leadership and content generation
Market leadership does not always mean having the biggest market share. thought leadership is about helping a company develop topical opinions and views and expressing those effectively. We help clients define their position on the issues that matter to their market. Our robust methodology allows us to develop supporting messages and collateral that can be used throughout a company’s external and internal communications activities.

messaging workshop
The primary building block for any communications campaign is a set of robust messages which will work for all stakeholders – both external and internal. At Clarke Mulder Purdie we offer workshop facilitation for all our clients at the outset of each campaign to develop or review the core company messages.

market / competitor positioning
Clear market differentiation is a priority for all of our clients. Using market knowledge, canvassing industry opinion and thorough research, we can benchmark clients’ competitive communications positioning and identify areas of strength and weakness. From this we are able to develop a focused campaign to capitalise on areas of comparative strength.

issues and crisis management
The business environment is dominated by issues that have the potential to advance or detract from corporate reputation. Companies operating in highly regulated sectors such as telecoms or construction need to manage them effectively. At Clarke Mulder Purdie we provide counsel and implementation strategies to help organisations navigate and take advantage of these issues effectively.

Managing issues which may negatively impact an organisation is the foundation of crisis management. We have experience of global crisis and issues management, both from proactive planning perspective as well as a reactive perspective. Protecting revenue and reputation is always the focus.

corporate social responsibility
Today’s operating environment requires companies to give something back. Business must continually demonstrate its capacity to behave ethically, operate in a sustainable manner and improve the quality of life of employees and the communities in which they operate. At Clarke Mulder Purdie we have experience in developing, executing and raising awareness of CSR campaigns for household names from multi-million pound initiatives to scaleable, employee-led programmes.