media relations
The media remains the single most effective channel to customers, prospects and influencers. As the media landscape becomes ever more complex it is critical to have an agency which understands the media market, has solid relationships with key journalists and can help you communicate your message effectively. In addition, the impact of new media and self-publishing tools such as blogging must also be considered when developing media campaigns.

analyst relations
Analysts have both an incredible influence on B2B purchasing decisions and journalist commentary. As such analyst relations form a critical part of any communications campaign. From a communications perspective, analysts are a reference source for journalists and are consulted and quoted by many on forthcoming technology trends and new products. We generally advise clients to build an analyst relations element into any campaign as it is important to explain strategic market positioning to this community as it is the media directly.

speaker opportunity targeting
Some industry events are simply a ‘must attend’ for any company. These opportunities enable both companies and individuals to establish themselves as thought leaders. They can provide valuable platforms to communicate views, opinions and insights. We work with clients to target these opportunities and negotiate speaking slots that raise profile amongst peers and industry influencers.

speech writing and speaker rehearsal
At Clarke Mulder Purdie we have all consulted at board level to leading blue chip companies. Often this work has focused on developing speeches for CEO’s and senior executives. However, developing a script is not where it ends. We also offer speaker rehearsal to ensure that personal style and delivery is harnessed to make the speech compelling.
media training
Whatever your level of media experience, getting the right message across at the right time to the media in a way that is credible is the bedrock of any media relations campaign. Our experience as both spokespeople and advisors means we are best placed to guide clients on how best to handle journalist interviews. We can train on the best way to package and deliver a message to both print and broadcast journalists. We also work with leading industry journalists and offer studio based training sessions that can be filmed in order to create an authentic experience.

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