Amadeus
One of the world’s leading providers of technology to the travel and tourism sector selected us to help them establish its position as a leading provider of technology solutions to the global airline sector. This involved shifting industry perceptions that had been embedded over 20 years. Through a creative communications strategy that involved thought leadership, external influencer support and targeted international media relations we were able to rollout a campaign across Europe, the US and Asia that attracted some of the most influential journalists in the sector. Perceptions hav